Brand Guidelines

Vida Health is the future of health,
in your pocket.

I developed Vida Health’s first fully flushed out Brand Guidelines. Not an easy task when there were 11 different areas to tackle. My goal was to empower the company. To represent our mission in the right ways but to also develop systems that could improve brand quality quickly. I learned the value of starting internally when trying to evolve and establish a startup’s identity.

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Square — 2020 New Year's Campaign

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Uber — App Store Redesign